Too Much Content; Not Enough Eyeballs

Steve Farnsworth's Old Blog

Photo by ashley rose via Fickr - Some Right Reserved

We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of eyeballs available to read their content is now vastly outmatched by the sheer amount of content.

Click To Tweet >>>Too Much Content; Not Enough Eyeballs

In short, this means that each piece of content or individual social media outreach may become less and less potent as the post or article becomes lost in the ever increasing flood of information. The scarce resource is attention. This presents unique challenges to marketers trying to capture that attention. Because of this, it may be ever more important for your sales and marketing efforts to focus on having…

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