Guest post by Sophorn Chhay: Bad news: Today’s customer is constantly on the move, which creates new marketing challenges. Good news: Today’s on-the-go customer is always reachable! Mobile marketing has made intensive connection possible, and your mobile marketing campaign can procure great direct connection opportunities when the right approach is taken. Mobile marketing is one of digital marketing’s most exciting aspects, utilizing opportunities to enhance website optimization, feedback, branding and end sales.
Great mobile marketing strategies take time though, but a variety of tools are available for immediate use. If you’re considering a new way to generate direct customer connections, check out the following tips:
Tip 1: Use Location-Based Features
Due to mobile marketing’s extensive reach, physical location options can be incorporated into remote strategies. Make use of Google Business and Google Local, and implement sound, location-based solutions with quick map updates and benefits.
Local mobile searches are expected to expand beyond 84 billion in 2015, making location-based features more important than ever. Geo-locations, push locations and brand marketing all share a great opportunity in location-centric mobile marketing programs. As technology evolves, new geo-centric ways to reach your customer will arise. Augmented reality is already poised to facilitate a paradigm shift, prioritizing location-based options across multiple industries.
Tip 2: Capitalize on QR Codes
QR codes have become one of mobile marketing’s powerhouse utilities. When scanned, QR codes offer great discounts, information and future options. Right now, QR codes are utilized to track cost-effective solutions. Highly analytical, QR codes can be applied to nearly anything. Your b2b newsletters, and b2c mailers, posters and business cards should take advantage of QR codes to foster deeper customer relationships.
As more people rely on their mobile devices for information and shopping, scanned information will drive the industry. Consumer connection is far easier to obtain when a viable QR campaign has been implemented to offer the world’s finest benefits.
Tip 3: Enhance Your Social Media Presence
Social media is the realm of customer connection. Facebook and Twitter contain a slew of options for mobile marketers searching for solutions. GovernmentAuctions.org president and co-founder, Ian Aronovich, states, “One of the best ways to connect with customers is through social media, such as Facebook and Twitter.” A foundation procuring information about surplus merchandise, GovernmentAuctions.org creates sound connection strategies from social-media-derived information.
Customer reach is constantly available through Facebook and Twitter, and your mobile marketing plan can create in-depth relationships with consumers by enhancing representative communication. Facebook is currently the most popular content-sharing platform, making it a prime candidate for any mobile media marketer intending to increase a brand’s social connectivity.
Tip 4: Increase Email Response
Companies capable of maintaining constant email connectivity prosper. Mobile-based email services are incredibly viable marketing strategies, offering businesses new angles based upon time-tested-and-true methodologies. Amazing customer service comes from consistent quality upkeep, and personalized assistance, feedback and information is always an A-game strategy inclusion.
Tip 5: Always Use Opt-In Text Services
Opt-in text services are the ‘way of the highway’ these days. Of course, value should be a constant priority. Chron.com’s selection of opt-in ‘golden rules’ comprise of excellent strategies guaranteed to make an impact. Currently, U.S. mobile rules need explicit opt-in response before a business can offer promotional texts.
Fortunately, promotional texts themselves carry a plethora of marketing benefits. Direct connection is formed from prolonged SMS interaction, and new products, services, opportunities and deals fit the opt-in bill rather well. As your consumer base continues subscribing to opt-in services, they’ll enter your offline sign-up list, creating future opportunities. They’ll also be attracted to brick-and-mortar events, where text-promoted product promotions await. Online emails, forms, social media pages and landing pages, alike, can be promoted through opt-in text message programs.
As your mobile campaign strategy evolves, so, too, do your marketing plan’s options. While direct connection should remain a commercial goal, the customer’s delight should always be a golden standard. Authorized marketing emails, text messages and customer relations programs should be definite goals, as should be quality updates and reminders. At the end of the day, the consumer is your brand. Foster the relationship wisely.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.