As the saying goes: “If it were easy, everyone would be doing it.” While valuable and necessary for companies of all sizes, content strategy is often neglected. According to data from Salesforce.com, 62% of b2b marketers are creating content just for the sake of it, without any clear, definable goals.

To help marketers create meaningful content marketing strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:

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Via Salesforce