We’ve all heard the hype about TikTok, but is it actually useful as a business marketing platform? In short: yes! TikTok is one of the newest and fastest-growing Social Media Marketing tactics, and it provides various advantages for businesses looking to promote their brand online. In this blog, we outline five reasons you should add TikTok to your marketing arsenal.
1. Audience, usability & hashtags
TikTok is the largest social network at the moment, with 800 million active users and 1.5 billion downloads globally. This massive audience also includes Gen Z-ers, who you won’t always be able to contact on Instagram and Facebook. TikTok is used as a marketing medium by millions of businesses because it is where their target clients are already. If you’re not used to making videos, there will be a learning curve when you first start using TikTok. Create a personal profile before beginning your company profile so you can watch other users’ videos and get a sense of how the platform operates. You’ll quickly discover that it’s simple to use and packed with useful features and editing capabilities. The “Discover” and “For You” tabs are also great places to discover what’s trending and get some ideas.
One of the main reasons why businesses should use TikTok is for hashtag challenges. These enjoyable challenges inspire your target demographic to make fresh videos, putting your brand in front of a large number of users. The TikTok audience is typically playful and creative, and they are drawn to challenges that appeal to their creative side.
TikTok’s hashtags are king, and employing them effectively is a strategic method to reach your target audience. If you include a relevant hashtag in one of your videos, you will reach more people who use that hashtag. Using a brand-specific hashtag is one of the most effective ways to increase brand awareness and drive more traffic to your profile page. TikTok offers a “Discover” tool that allows users to find trending videos, hashtags, content creators, and other information.
2. Influencers’ paid and organic posts
Because influencers have a massive following and highly engaged audiences, influencer marketing is immensely popular on TikTok. Influencers quickly establish trust, and their followers are eager to see the businesses and goods they advocate online.
Popular influencers can significantly boost brand awareness and sales.
TikTok allows for both paid and organic posts:
Organic Posts: Brands use TikTok every day to reach and engage new audiences. The majority of them favor organic content strategies to increase views and attention. Because it originates from encouraging your audience to produce and share films, user-generated content is one of the finest organic techniques most businesses utilize on TikTok.
Paid Posts: TikTok offers a variety of paid advertising options for brands, which helps them achieve a high engagement rate and reach a wider audience.
- Brand Takeover Ads: Do you want your ad to appear every time your target audience opens the app? This is the path to take.
- Native Adverts in-feed: These ads appear on the screen as users scroll through their feed. They are one-minute advertisements featuring a sound-on feature.
- Hashtag Challenges: Once again, TikTok users enjoy these, and they’re advertising with some built-in fun.
3. Real-time streaming & duet function
TikTok live-streaming is the most effective technique to expand your following and attract new clients to your profile page. It’s a novel approach for firms to share information with their fans while also increasing income. Going live allows you to communicate with your audience in real-time and enhance brand engagement.
“Duet” is one of TikTok’s most popular features. It enables users to dance or lip sync to their favourite music with anyone else using the TikTok app. It will appear on the same screen in a side-by-side arrangement. Businesses can use the “Duet” tool strategically to develop their fan base, enhance interaction, and build a solid relationship with their audience.
TikTok just unveiled its real-time analytics function for Pro accounts. These analytics assist you in tracking the performance of your profile, understanding the demographics of your audience, and more. TikTok analytics provide you with tools to better the content you post and, as a result, your business.
4. The app has an insanely large number of users
Many people are probably not surprised that TikTok is dominated by 18- to 34-year-olds. Like many prior “hot” social media platforms, young people were the first to adopt the platform and kept it close when TikTok was still Musical.ly. While the majority of users are still young, the number of adults coming to the platform cannot be disregarded. According to MarketingCharts, more than one in every eight U.S. adults aged 18 to 24 used the platform in May 2019. There are currently over 1.5 billion users of the app, including dentists, cops, teachers, parents, and even grandparents.
Users commit to an immersive experience even before they launch the TikTok app. Video is the only sort of entertainment that completely captivates your attention. Because audio plays such an important role in the material, you are not only looking at the screen but also have your sound turned on. When a user launches the app, they are devoting their attention to the videos they will be watching. But just because TikTok has a lot of users, doesn’t automatically mean that they are present for you: Don’t open a TikTok account if you are not going to provide value in some way.
5. Getting people’s attention is simple
The presentation of content is perhaps TikTok’s most valuable feature. Because the content is shown in full-screen mode, there are no extraneous distractions and no “partial” impressions. Screenshot demonstrating Tiktok material being displayed in full-screen mode.
This is in contrast to some platforms, where an impression may be counted even if only a portion of the post is displayed (see Google Ads). With TikTok, you have the user’s undivided attention for at least a split second. All you have to do now is figure out how to keep them on their toes. And that may not be too difficult given that, according to the most recent report, users spend an average of 52 minutes per day on TikTok. That means, even if every video was a full minute long (which most aren’t), the audience sees at least 52 videos per day.
Chipotle, the NBA, numerous zoos, and a plethora of other businesses are already using TikTok. Essentially, firms aimed at a younger demographic are beginning to use the platform. But, as previously stated, more than one-eighth of all adults in the United States use the platform. Guess, Sephora, and HP are just starting to join in on the fun. According to the 2019 Sprout Social Index, although 89% of marketers plan to include Facebook in their social media marketing goals for 2020, only 4% plan to include TikTok. You can get active on TikTok in a number of ways, just like anywhere else. You can post organically or run a paid campaign.
It’s not tough to get your brand or business on TikTok. However, it will become necessary at some point. Make 2022 the year you dominate TikTok and get ahead of the competition.