Future of Marketing

Why More B2B Marketers Are Choosing SMS Marketing to Engage with Customers

Guest post by Danish Wadhwa: As more purchases are being driven by trusted rankings, reviews and recommendations, businesses have identified engaging with customers as key to achieving organizational goals. At present, there are various mediums that can drive customer engagement and loyalty, such as email marketing and social media. However, the one communication channel which […]

How social media is disrupting the news industry & how product marketers should react

The trend for consumers to co-create news content is disrupting the news publishing industry. Instead of seeing it as a threat, marketers in the publishing industry ought to strategically embrace social technologies and explore their potential for current and future news production.

Social Media Automation: Five Rules B2B Marketers Must Follow

If you’re intrigued by the prospect of automating social media content but are slightly scared by the horror stories of social media automation gone wrong, these rules should help you avoid catastrophe:

The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

Five Basic Rules for Creating Better #B2B Video Content #Marketing Assets

Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…

10 Things B2B Marketers Should Know About the New EU Data Protection Regulations #emailmarketing

The EU General Data Protection Regulation (GDPR), which was agreed in January 2016, will change the face of B2B marketing: From ad IDs and cookies to email data sourcing, IP addresses and opt-in based permission marketing, this article outlines how marketing will change in the next two years. Guest post by Rob Diggle: “Data is […]