Guest post by Helen Stark: Most of today’s business battles are taking place online, as websites have become the most vital place for communication with consumers. Millennials, who mostly use the Internet for their research of goods and services, also impact the way businesses represent themselves online. This is good news. The bad news is […]
Win/loss analysis, customer satisfaction survey, GtM kits: These leftover items on your 2016 to-do list were carried over from 2015, and you already know that hiring freezes and stretched internal resources mean you may not get around to some of these strategic but time-consuming projects in 2017…
When it comes to online marketing, website traffic numbers are becoming less important. We already know that billboards and print ads are losing advertising value because we’re busy looking at our phones 95% of the time, but there’s no point reallocating your advertising budget to get more website traffic if your web visitors are not opting into your list or buying your products.
The metric you need to focus on when it comes to online marketing is your conversion rate.
Here are three ways to start increasing your online conversion rate today:
Guest post by Logan R. Grayson: From industry giants to fledgling startups, everyone is focusing on online marketing, but how can companies on a small budget get the most out of the tools the web has blessed us with? Traditional online traffic strategies like link-building pay off, but require patience and money in your pockets. A lot of small businesses have no marketing budget […]
In the battle of inbound vs outbound marketing, inbound is winning, if you believe the headlines. Let’s dig deeper though and uncover some surprising truths about inbound marketing success. But first of all, we’ll define what we mean by inbound marketing: Inbound marketing is all about pull tactics – rather than pushing out campaign after […]