Marketing Strategy

4 Questions To Ask Before A Marketing Campaign Launch

If you have a marketing campaign to launch, it is always best to ask yourself a few fundamental questions before going live. Let’s look at some of these below:

10 Things You Need To Know Before Starting Your Own Marketing Business

Guest post by Hannah Browne: There are many risks involved with starting up a business, particularly in marketing where the competition is already very high. Before investing your money, or taking out a loan, make sure you have followed these steps so that you are prepared to make it a success. Decide on your area […]

Tips for Leading More Successful Marketing Campaigns

One of the toughest tasks for marketing managers is going through the process of leading a marketing campaign. There is a popular saying that ‘to succeed, you must fail first’ – but in the world of business, getting the chance to recover from a failure is quite rare. To ensure you don’t face failure, take a look at these tips, which will help you lead more successful marketing campaigns.

How social media is disrupting the news industry & how product marketers should react

The trend for consumers to co-create news content is disrupting the news publishing industry. Instead of seeing it as a threat, marketers in the publishing industry ought to strategically embrace social technologies and explore their potential for current and future news production.

6 Habits That Will Make a Difference To Your Content Marketing

n insatiable demand for content appears to be all the rage these days. But you can’t figure out if the content you’re providing is actually what they’re asking for? If that’s not enough, you’re flummoxed to see the plethora of content that’s already on the web, making you wonder if your content is going to matter at all, or if the right people will even see it? Owing to all these predicaments, marketers have started carefully mapping their content marketing to their business plans. Still, it’s one thing to have a plan, and another to apply it. Where is the solution to be found? Delineated in this article are the must have six content marketing habits that are sure to help you increase traffic and get you better return on investment. Read on to gain an expert insight on B2B content marketing.

Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

Content Marketing Strategy
Content Marketing Strategy: 62% of b2b marketers don’t have one.

As the saying goes: “If it were easy, everyone would be doing it.” Maybe that’s why 62% of b2b marketers have not formulated a content marketing strategy.

To help marketers create meaningful content strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:

4 Seasons of B2B Marketing
The Four Seasons of B2B Marketing – Why Marketing is a bit like Farming

Everyone knows that unlike b2c, b2b marketing has no seasonality, right? Wrong! Here’s the proof:

New Product Launch
Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. So you’ve studied your audience and found out what they really want or need. Now the only thing left […]

Marketing is from Mars, Product Managers are from Pluto

A Practical Guide for Improving Communication and Getting What You Need to Launch Products Successfully The relationship between product management and marketing is not always a happy one. Although the two teams need to work closely as part of the Go-to-Market (GtM) plan, confusion over responsibilities and priorities can cause disconnects which can see products […]