Targeting

4 Questions To Ask Before A Marketing Campaign Launch

If you have a marketing campaign to launch, it is always best to ask yourself a few fundamental questions before going live. Let’s look at some of these below:

Marketing Opt-ins 101: Why Are They Good for Business?

Guest post by Catherine vanVonno:

What makes people subscribe to one newsletter while marking another as spam? How do some marketers close a sale while others just encounter prospects who hang up? The contributing factors could be as common as lack of interest and ineffective sales pitching or as specific as a prospect’s personal circumstances. Yet, marketing opt-ins could play an important role in spelling the difference between a sale and a miss.

Top Trends for Web Push Notifications

Guest post by Christina Alex: Forcing your users to download an application just so that you can send a notification to promote your brand is becoming a thing of the past. The current E-commerce marketing craze is to send a browser-enabled web push notification. Why is it currently trending? Well, mainly because these are sent from […]

How Web Push Notifications can help drive sales and marketing ROI for e-commerce

Web push notifications are a great new marketing channel to help re-engage your site visitors. This article discusses what web push notifications are and how you can build personalized engagements with users and encourage them to move to the next stage in the purchase cycle.

The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

6 Habits That Will Make a Difference To Your Content Marketing

n insatiable demand for content appears to be all the rage these days. But you can’t figure out if the content you’re providing is actually what they’re asking for? If that’s not enough, you’re flummoxed to see the plethora of content that’s already on the web, making you wonder if your content is going to matter at all, or if the right people will even see it? Owing to all these predicaments, marketers have started carefully mapping their content marketing to their business plans. Still, it’s one thing to have a plan, and another to apply it. Where is the solution to be found? Delineated in this article are the must have six content marketing habits that are sure to help you increase traffic and get you better return on investment. Read on to gain an expert insight on B2B content marketing.

Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

Do You Know the Best Times to Send Email Campaigns?

Well thought-out email marketing campaigns deliver the biggest benefit, especially when compared with more conventional forms of marketing, such as trade shows and advertising. Email marketing is known to drive improvements in return on investment and metrics pertaining to customer engagement, but in order to reap the benefits, expert email marketers need to figure out what to send, who to send it to, and when to send it. This post focuses on the best times to send email marketing campaigns for maximum impact. Read on to find out:
1) The best time to send event related emails
2) The best time to send out a generic email
3) The best mails to send out at weekends
4) The best emails to send out during night time
5) What to include in mid-week and mid-day emails

phone is my castle
How to Use Mobile Marketing to Connect with Customers

Bad news: Today’s customer is constantly on the move, which creates new marketing challenges. Good news: Today’s on-the-go customer is always reachable! If you’re considering a new way to generate direct customer connections, check out the following tips:

SEO and User Experience
SEO: Why topics are more effective than keywords

SEO: Why topics are more effective than keywords Guest post by Jeric Cantil: The last four years have seen significant shifts in  Search Engine Optimization, especially with the release of Google Penguin in 2012. Today, topics are more valuable than keywords and should be the main focal point of content. Although keywords still have value, […]