The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

How to Increase Your Website Conversion Rate: 3 Simple Hacks

When it comes to online marketing, website traffic numbers are becoming less important. We already know that billboards and print ads are losing advertising value because we’re busy looking at our phones 95% of the time, but there’s no point reallocating your advertising budget to get more website traffic if your web visitors are not opting into your list or buying your products.

The metric you need to focus on when it comes to online marketing is your conversion rate.

Here are three ways to start increasing your online conversion rate today:

6 Habits That Will Make a Difference To Your Content Marketing

n insatiable demand for content appears to be all the rage these days. But you can’t figure out if the content you’re providing is actually what they’re asking for? If that’s not enough, you’re flummoxed to see the plethora of content that’s already on the web, making you wonder if your content is going to matter at all, or if the right people will even see it? Owing to all these predicaments, marketers have started carefully mapping their content marketing to their business plans. Still, it’s one thing to have a plan, and another to apply it. Where is the solution to be found? Delineated in this article are the must have six content marketing habits that are sure to help you increase traffic and get you better return on investment. Read on to gain an expert insight on B2B content marketing.

Five Basic Rules for Creating Better #B2B Video Content #Marketing Assets

Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…

10 Things B2B Marketers Should Know About the New EU Data Protection Regulations #emailmarketing

The EU General Data Protection Regulation (GDPR), which was agreed in January 2016, will change the face of B2B marketing: From ad IDs and cookies to email data sourcing, IP addresses and opt-in based permission marketing, this article outlines how marketing will change in the next two years. Guest post by Rob Diggle: “Data is […]

Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

Do You Know the Best Times to Send Email Campaigns?

Well thought-out email marketing campaigns deliver the biggest benefit, especially when compared with more conventional forms of marketing, such as trade shows and advertising. Email marketing is known to drive improvements in return on investment and metrics pertaining to customer engagement, but in order to reap the benefits, expert email marketers need to figure out what to send, who to send it to, and when to send it. This post focuses on the best times to send email marketing campaigns for maximum impact. Read on to find out:
1) The best time to send event related emails
2) The best time to send out a generic email
3) The best mails to send out at weekends
4) The best emails to send out during night time
5) What to include in mid-week and mid-day emails

Content Marketing Strategy
Content Marketing Strategy: 62% of b2b marketers don’t have one.

As the saying goes: “If it were easy, everyone would be doing it.” Maybe that’s why 62% of b2b marketers have not formulated a content marketing strategy.

To help marketers create meaningful content strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:

Perfect – Lucy caught the first flu of the winter. Just in time for next week’s viral #marketing summit. #atwosentencestory
phone is my castle
How to Use Mobile Marketing to Connect with Customers

Bad news: Today’s customer is constantly on the move, which creates new marketing challenges. Good news: Today’s on-the-go customer is always reachable! If you’re considering a new way to generate direct customer connections, check out the following tips: