Tag: B2B marketing

The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

Five Basic Rules for Creating Better #B2B Video Content #Marketing Assets

Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…

10 Things B2B Marketers Should Know About the New EU Data Protection Regulations #emailmarketing

The EU General Data Protection Regulation (GDPR), which was agreed in January 2016, will change the face of B2B marketing: From ad IDs and cookies to email data sourcing, IP addresses and opt-in based permission marketing, this article outlines how marketing will change in the next two years. Guest post by Rob Diggle: “Data is […]

Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

Content Marketing Strategy
Content Marketing Strategy: 62% of b2b marketers don’t have one.

As the saying goes: “If it were easy, everyone would be doing it.” Maybe that’s why 62% of b2b marketers have not formulated a content marketing strategy.

To help marketers create meaningful content strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:

From Product Marketing to Content Marketing
Pushy Product Promotions Perform Poorly with Prospects: From Product Marketing to Content #Marketing

Prospects have no interest in new product releases and incremental improvements in functionality they are not currently using. But how can you persuade your company to move from product marketing to content marketing? Read on to find out…

4 Seasons of B2B Marketing
The Four Seasons of B2B Marketing – Why Marketing is a bit like Farming

Everyone knows that unlike b2c, b2b marketing has no seasonality, right? Wrong! Here’s the proof:

Boost your marketing team's creativity
Five Ways to Boost the Creativity of Your Marketing Team

Guest post by Logan R. Grayson:  Creativity is to marketing what electricity is to a light bulb. While there are still arguments over the roots of creative thinking, it has been proven that businesses can encourage creativity and boost it with some interesting solutions: 1. Avoid Dead-Ends We all know how important marketing is for […]

The bitter truth about successful inbound marketing

In the battle of inbound vs outbound marketing, inbound is winning, if you believe the headlines.  Let’s dig deeper though and uncover some surprising truths about inbound marketing success. But first of all, we’ll define what we mean by inbound marketing: Inbound marketing is all about pull tactics – rather than pushing out campaign after […]

Logan R. Grayson
Flying colors of your business

Guest post by Logan R. Grayson Whether or not your business will become successful is determined by numerous factors, many of which are outside your control. But business owners and managers can still do a lot to give their businesses a better chance to prosper. One of those decisions is choosing the range of colors […]