n insatiable demand for content appears to be all the rage these days. But you can’t figure out if the content you’re providing is actually what they’re asking for? If that’s not enough, you’re flummoxed to see the plethora of content that’s already on the web, making you wonder if your content is going to matter at all, or if the right people will even see it? Owing to all these predicaments, marketers have started carefully mapping their content marketing to their business plans. Still, it’s one thing to have a plan, and another to apply it. Where is the solution to be found? Delineated in this article are the must have six content marketing habits that are sure to help you increase traffic and get you better return on investment. Read on to gain an expert insight on B2B content marketing.
Tag: content marketing
Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…
As the saying goes: “If it were easy, everyone would be doing it.” Maybe that’s why 62% of b2b marketers have not formulated a content marketing strategy.
To help marketers create meaningful content strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:
SEO: Why topics are more effective than keywords Guest post by Jeric Cantil: The last four years have seen significant shifts in Search Engine Optimization, especially with the release of Google Penguin in 2012. Today, topics are more valuable than keywords and should be the main focal point of content. Although keywords still have value, […]
Guest post by Logan R. Grayson: Creativity is to marketing what electricity is to a light bulb. While there are still arguments over the roots of creative thinking, it has been proven that businesses can encourage creativity and boost it with some interesting solutions: 1. Avoid Dead-Ends We all know how important marketing is for […]
In the battle of inbound vs outbound marketing, inbound is winning, if you believe the headlines. Let’s dig deeper though and uncover some surprising truths about inbound marketing success. But first of all, we’ll define what we mean by inbound marketing: Inbound marketing is all about pull tactics – rather than pushing out campaign after […]
The sales rep wants more factsheets, the SEO specialist is asking for updated website copy, the communications team is chasing you for that blog you promised – the stream of demands for new marketing content never seems to slow down. But with so many projects to juggle, content marketers are failing to prioritize and focus […]
Obsessions often start with an innocent desire, but then quickly become all-consuming and destructive. This is definitely true of B2B marketers’ passion for search engine optimising their websites to the ninth degree. Yes, inbound leads from prospects already in buying mode are now far more likely to come in via your website than your annual […]
As I listened to the pundits narrating Belgium’s win against the USA in the World Cup, I got to thinking about the similarities between the beautiful game of soccer and the beautiful art of marketing: Marketing is like football, because…. […]
If you are in the business of creating B2B marketing content, sooner or later, you need to ask yourself the question: What next? Sure, you have a long-term content plan, but even the best laid plans of mice and marketers often go astray. After all, your content should address current market challenges, and be tailored […]