Tag: Internal communication

Marketing is from Mars, Product Managers are from Pluto

A Practical Guide for Improving Communication and Getting What You Need to Launch Products Successfully The relationship between product management and marketing is not always a happy one. Although the two teams need to work closely as part of the Go-to-Market (GtM) plan, confusion over responsibilities and priorities can cause disconnects which can see products […]

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Lies, Damned Lies, and Marketing Metrics

It’s the moment every marketer dreads: You are presenting marketing metrics to the sales team, and they spot a flaw in the data. With one thread pulled, everything starts to unravel. You quickly start making excuses about the inaccuracy of the data in salesforce.com, while rushing through the rest of the slides. Marketing metrics can be a minefield: What […]

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Merger and Acquisition Marketing Roadmap
Marketing Communications for Mergers and Acquisitions: What Could Go Wrong?

Do you lead marketing for a company that is growing through acquisition? If so, you face a specific set of marketing and communications challenges. The first and foremost of these is that too often, companies involve their marketing departments after the decisions have been made and dates have been set. Yet the transaction is more […]

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What is Marketing?
What is Marketing?

The one curveball question all marketers get asked at some point is ‘what is marketing’… This seemingly simple question is actually a complex and difficult one. The answer depends on who is asking and the context. Do we define marketing as a group of tactics (activities), as a function (the marketing team) or as a […]

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