Tag: lead generation

How Web Push Notifications can help drive sales and marketing ROI for e-commerce

Web push notifications are a great new marketing channel to help re-engage your site visitors. This article discusses what web push notifications are and how you can build personalized engagements with users and encourage them to move to the next stage in the purchase cycle.

More
Beware of Content Marketing Myths: Don’t Let These Five Beliefs Stop You
Beware of Content Marketing Myths: Don’t Let These Five Beliefs Stop You

There’s now plenty of evidence that content marketing works for business-to-business (B2B) markets. One of the latest studies on this topic was issued by the Content Marketing Institute. I was particularly interested in this new research, as it specifically addresses the content marketing practices of technology marketers. While I enjoyed the piece, it perpetuates streams of […]

More