Tag: market segment

From Product Marketing to Content Marketing
Pushy Product Promotions Perform Poorly with Prospects: From Product Marketing to Content #Marketing

Prospects have no interest in new product releases and incremental improvements in functionality they are not currently using. But how can you persuade your company to move from product marketing to content marketing? Read on to find out…

New Product Launch
Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. So you’ve studied your audience and found out what they really want or need. Now the only thing left […]