Tag: market segmentation

The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

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New Product Launch
Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. So you’ve studied your audience and found out what they really want or need. Now the only thing left […]

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Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?
Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?

All too often, people talk about their marketing strategy, and mention things like thought leadership, lead generation, social media and digital marketing. All of these things are great, but the word strategy is often misunderstood as being the same as a plan, or list of activities. It’s easy to see why: the Oxford Dictionary defines […]

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