Tag: marketing budget

Lies, Damned Lies, and Marketing Metrics

It’s the moment every marketer dreads: You are presenting marketing metrics to the sales team, and they spot a flaw in the data. With one thread pulled, everything starts to unravel. You quickly start making excuses about the inaccuracy of the data in salesforce.com, while rushing through the rest of the slides. Marketing metrics can be a minefield: What […]