Tag: marketing management

Tips for Leading More Successful Marketing Campaigns

One of the toughest tasks for marketing managers is going through the process of leading a marketing campaign. There is a popular saying that ‘to succeed, you must fail first’ – but in the world of business, getting the chance to recover from a failure is quite rare. To ensure you don’t face failure, take a look at these tips, which will help you lead more successful marketing campaigns.

More
4 Seasons of B2B Marketing
The Four Seasons of B2B Marketing – Why Marketing is a bit like Farming

Everyone knows that unlike b2c, b2b marketing has no seasonality, right? Wrong! Here’s the proof:

More
Boost your marketing team's creativity
Five Ways to Boost the Creativity of Your Marketing Team

Guest post by Logan R. Grayson:  Creativity is to marketing what electricity is to a light bulb. While there are still arguments over the roots of creative thinking, it has been proven that businesses can encourage creativity and boost it with some interesting solutions: 1. Avoid Dead-Ends We all know how important marketing is for […]

More