One of the toughest tasks for marketing managers is going through the process of leading a marketing campaign. There is a popular saying that ‘to succeed, you must fail first’ – but in the world of business, getting the chance to recover from a failure is quite rare. To ensure you don’t face failure, take a look at these tips, which will help you lead more successful marketing campaigns.
Tag: marketing management
Everyone knows that unlike b2c, b2b marketing has no seasonality, right? Wrong! Here’s the proof:
Guest post by Logan R. Grayson: Creativity is to marketing what electricity is to a light bulb. While there are still arguments over the roots of creative thinking, it has been proven that businesses can encourage creativity and boost it with some interesting solutions: 1. Avoid Dead-Ends We all know how important marketing is for […]