Tag: marketing metrics

From Product Marketing to Content Marketing
Pushy Product Promotions Perform Poorly with Prospects: From Product Marketing to Content #Marketing

Prospects have no interest in new product releases and incremental improvements in functionality they are not currently using. But how can you persuade your company to move from product marketing to content marketing? Read on to find out…

Lies, Damned Lies, and Marketing Metrics

It’s the moment every marketer dreads: You are presenting marketing metrics to the sales team, and they spot a flaw in the data. With one thread pulled, everything starts to unravel. You quickly start making excuses about the inaccuracy of the data in salesforce.com, while rushing through the rest of the slides. Marketing metrics can be a minefield: What […]