Tag: marketing mix

The Role of Product Quality and Versatility in Customer Retention

Every business sets out to be successful, but with today’s changing market conditions and demands, retaining customers and achieving overall success is more difficult than ever. So how can companies use their product features to achieve increased customer retention rates and inbound sales enquiries? A seasoned business manager shares his secrets:

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Marketing is from Mars, Product Managers are from Pluto

A Practical Guide for Improving Communication and Getting What You Need to Launch Products Successfully The relationship between product management and marketing is not always a happy one. Although the two teams need to work closely as part of the Go-to-Market (GtM) plan, confusion over responsibilities and priorities can cause disconnects which can see products […]

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50 Shades of SEO – Is Search Engine Optimisation Dominating Your Content Marketing?
50 Shades of SEO – Is Search Engine Optimisation Dominating Your Content Marketing?

Obsessions often start with an innocent desire, but then quickly become all-consuming and destructive. This is definitely true of B2B marketers’ passion for search engine optimising their websites to the ninth degree. Yes, inbound leads from prospects already in buying mode are now far more likely to come in via your website than your annual […]

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What football and marketing have in common
What football and marketing have in common

As I listened to the pundits narrating Belgium’s win against the USA in the World Cup, I got to thinking about the similarities between the beautiful game of soccer and the beautiful art of marketing:                               Marketing is like football, because…. […]

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Five signs your content marketing plan needs reviewing
Five signs your content marketing plan needs reviewing

If you are in the business of creating B2B marketing content, sooner or later, you need to ask yourself the question: What next? Sure, you have a long-term content plan, but even the best laid plans of mice and marketers often go astray. After all, your content should address current market challenges, and be tailored […]

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Time for A Better B2B Marketing Mix?
Time for A Better B2B Marketing Mix?

Many marketing jobs require that candidates have experience of the ‘full marketing mix’. But how relevant is the marketing mix model for today’s b2b marketer? The traditional 4Ps marketing mix (consisting of product, price, place, promotion) has been used by marketers since the 1960s, but the Harvard Business Review recently carried out a five-year study of more than […]

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How to Market a Product: Five Marketing Lessons to be Learnt from Dating
How to Market a Product: Five Marketing Lessons to be Learnt from Dating

Yesterday, thousands of singles thought about bad dates they have been on and contemplated why they are still single this Valentine’s Day. As I asked various people about their Valentine’s plans, it occurred to me that there are a lot of parallels between good marketing and great dates. In the same way that singles try […]

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