Tag: marketing plans

10 Things You Need To Know Before Starting Your Own Marketing Business

Guest post by Hannah Browne: There are many risks involved with starting up a business, particularly in marketing where the competition is already very high. Before investing your money, or taking out a loan, make sure you have followed these steps so that you are prepared to make it a success. Decide on your area […]

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Content Marketing Strategy
Content Marketing Strategy: 62% of b2b marketers don’t have one.

As the saying goes: “If it were easy, everyone would be doing it.” Maybe that’s why 62% of b2b marketers have not formulated a content marketing strategy.

To help marketers create meaningful content strategies, the folks at Ghergich & Co. teamed up with Salesforce Canada to create an infographic that clearly explains why you should invest time in your content marketing strategy now:

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IF poem by All About Good Marketing
Read this IF you want to be a great marketer…

Read the original by Rudyard Kipling here.

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B2B Content Marketing Topics
Struggling to juggle your B2B content marketing? From product priorities to customer-centric content

The sales rep wants more factsheets, the SEO specialist is asking for updated website copy, the communications team is chasing you for that blog you promised – the stream of demands for new marketing content never seems to slow down. But with so many projects to juggle, content marketers are failing to prioritize and focus […]

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Merger and Acquisition Marketing Roadmap
Marketing Communications for Mergers and Acquisitions: What Could Go Wrong?

Do you lead marketing for a company that is growing through acquisition? If so, you face a specific set of marketing and communications challenges. The first and foremost of these is that too often, companies involve their marketing departments after the decisions have been made and dates have been set. Yet the transaction is more […]

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Five signs your content marketing plan needs reviewing
Five signs your content marketing plan needs reviewing

If you are in the business of creating B2B marketing content, sooner or later, you need to ask yourself the question: What next? Sure, you have a long-term content plan, but even the best laid plans of mice and marketers often go astray. After all, your content should address current market challenges, and be tailored […]

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Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?
Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?

All too often, people talk about their marketing strategy, and mention things like thought leadership, lead generation, social media and digital marketing. All of these things are great, but the word strategy is often misunderstood as being the same as a plan, or list of activities. It’s easy to see why: the Oxford Dictionary defines […]

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