Tag: marketing strategy

4 Questions To Ask Before A Marketing Campaign Launch

If you have a marketing campaign to launch, it is always best to ask yourself a few fundamental questions before going live. Let’s look at some of these below:

More
5 Forms Of Marketing You May Be Overlooking: Awards, Contests and more

Guest post by Amy Boyington: It seems that businesses are so focused on hitting it big in social media or creating a viral blog that they’re missing out on other incredible marketing opportunities that work just as well – if not better. These marketing opportunities are awesome, and you’ve probably overlooked them. It’s time to start […]

More
Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

More
B2B Content Marketing Topics
Struggling to juggle your B2B content marketing? From product priorities to customer-centric content

The sales rep wants more factsheets, the SEO specialist is asking for updated website copy, the communications team is chasing you for that blog you promised – the stream of demands for new marketing content never seems to slow down. But with so many projects to juggle, content marketers are failing to prioritize and focus […]

More
This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?
This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?

In B2B marketing, copywriters are often tasked with writing brochures, website copy and emails that convey ‘the strategic value that the product delivers to the enterprise’, or similar. The basic tenet of B2B marketing is that the value relates to the corporate entity, and the user benefits also relate to the business value. For example, […]

More
Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?
Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?

All too often, people talk about their marketing strategy, and mention things like thought leadership, lead generation, social media and digital marketing. All of these things are great, but the word strategy is often misunderstood as being the same as a plan, or list of activities. It’s easy to see why: the Oxford Dictionary defines […]

More
Beware of Content Marketing Myths: Don’t Let These Five Beliefs Stop You
Beware of Content Marketing Myths: Don’t Let These Five Beliefs Stop You

There’s now plenty of evidence that content marketing works for business-to-business (B2B) markets. One of the latest studies on this topic was issued by the Content Marketing Institute. I was particularly interested in this new research, as it specifically addresses the content marketing practices of technology marketers. While I enjoyed the piece, it perpetuates streams of […]

More