Tag: millennials

Why More B2B Marketers Are Choosing SMS Marketing to Engage with Customers

Guest post by Danish Wadhwa: As more purchases are being driven by trusted rankings, reviews and recommendations, businesses have identified engaging with customers as key to achieving organizational goals. At present, there are various mediums that can drive customer engagement and loyalty, such as email marketing and social media. However, the one communication channel which […]

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How social media is disrupting the news industry & how product marketers should react

The trend for consumers to co-create news content is disrupting the news publishing industry. Instead of seeing it as a threat, marketers in the publishing industry ought to strategically embrace social technologies and explore their potential for current and future news production.

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The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the┬árising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

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