If you have a marketing campaign to launch, it is always best to ask yourself a few fundamental questions before going live. Let’s look at some of these below:
Guest post by Danish Wadhwa: As more purchases are being driven by trusted rankings, reviews and recommendations, businesses have identified engaging with customers as key to achieving organizational goals. At present, there are various mediums that can drive customer engagement and loyalty, such as email marketing and social media. However, the one communication channel which […]
Guest post by Christina Alex: Forcing your users to download an application just so that you can send a notification to promote your brand is becoming a thing of the past. The current E-commerce marketing craze is to send a browser-enabled web push notification. Why is it currently trending? Well, mainly because these are sent from […]
Web push notifications are a great new marketing channel to help re-engage your site visitors. This article discusses what web push notifications are and how you can build personalized engagements with users and encourage them to move to the next stage in the purchase cycle.
Many marketing jobs require that candidates have experience of the ‘full marketing mix’. But how relevant is the marketing mix model for today’s b2b marketer? The traditional 4Ps marketing mix (consisting of product, price, place, promotion) has been used by marketers since the 1960s, but the Harvard Business Review recently carried out a five-year study of more than […]