Tag: product

How social media is disrupting the news industry & how product marketers should react

The trend for consumers to co-create news content is disrupting the news publishing industry. Instead of seeing it as a threat, marketers in the publishing industry ought to strategically embrace social technologies and explore their potential for current and future news production.

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The Role of Product Quality and Versatility in Customer Retention

Every business sets out to be successful, but with today’s changing market conditions and demands, retaining customers and achieving overall success is more difficult than ever. So how can companies use their product features to achieve increased customer retention rates and inbound sales enquiries? A seasoned business manager shares his secrets:

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Marketing is from Mars, Product Managers are from Pluto

A Practical Guide for Improving Communication and Getting What You Need to Launch Products Successfully The relationship between product management and marketing is not always a happy one. Although the two teams need to work closely as part of the Go-to-Market (GtM) plan, confusion over responsibilities and priorities can cause disconnects which can see products […]

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Time for A Better B2B Marketing Mix?
Time for A Better B2B Marketing Mix?

Many marketing jobs require that candidates have experience of the ‘full marketing mix’. But how relevant is the marketing mix model for today’s b2b marketer? The traditional 4Ps marketing mix (consisting of product, price, place, promotion) has been used by marketers since the 1960s, but the Harvard Business Review recently carried out a five-year study of more than […]

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