If you have a marketing campaign to launch, it is always best to ask yourself a few fundamental questions before going live. Let’s look at some of these below:
If you scrolled through your social media newsfeeds today, you will probably have come across some sort of promotional competition. From road trips to granola, performance-enhancing Christmas hampers to formal dresses, the internet is rife with companies giving away free products and services in return for precious likes, follows and general publicity. It’s a common […]
One of the toughest tasks for marketing managers is going through the process of leading a marketing campaign. There is a popular saying that ‘to succeed, you must fail first’ – but in the world of business, getting the chance to recover from a failure is quite rare. To ensure you don’t face failure, take a look at these tips, which will help you lead more successful marketing campaigns.
Guest post by Danish Wadhwa: As more purchases are being driven by trusted rankings, reviews and recommendations, businesses have identified engaging with customers as key to achieving organizational goals. At present, there are various mediums that can drive customer engagement and loyalty, such as email marketing and social media. However, the one communication channel which […]
Guest post by Amy Boyington: It seems that businesses are so focused on hitting it big in social media or creating a viral blog that they’re missing out on other incredible marketing opportunities that work just as well – if not better. These marketing opportunities are awesome, and you’ve probably overlooked them. It’s time to start […]
What is a good way of promoting your business on a limited budget? Here are some low-cost and effective ways to advertise your business and attract customers.
Many marketing jobs require that candidates have experience of the ‘full marketing mix’. But how relevant is the marketing mix model for today’s b2b marketer? The traditional 4Ps marketing mix (consisting of product, price, place, promotion) has been used by marketers since the 1960s, but the Harvard Business Review recently carried out a five-year study of more than […]