Tag: ROI

How Web Push Notifications can help drive sales and marketing ROI for e-commerce

Web push notifications are a great new marketing channel to help re-engage your site visitors. This article discusses what web push notifications are and how you can build personalized engagements with users and encourage them to move to the next stage in the purchase cycle.

Lies, Damned Lies, and Marketing Metrics

It’s the moment every marketer dreads: You are presenting marketing metrics to the sales team, and they spot a flaw in the data. With one thread pulled, everything starts to unravel. You quickly start making excuses about the inaccuracy of the data in salesforce.com, while rushing through the rest of the slides. Marketing metrics can be a minefield: What […]