Tag: sales funnel

Still relying on salespeople for insight? Make win-loss analysis part of your B2B marketing plan

Do many of your sales deals get disqualified because the potential buyer’s budget won’t stretch or your product is a poor fit for their needs? Many marketing and sales teams don’t know and the search for an answer quickly descends into blame-shifting: Marketing won’t admit to generating unqualified leads, salespeople won’t confess to over-promising and […]

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The Influence of Millennials on B2B Marketing

Guest post by Marcus Jensen: Millennials (The Generation Y) are the largest segment of population to appear since the baby boomers, and they are not here to mess around. This generation creates big waves, and is behind the rising tide lifting many corporate boats that were prepared for this momentous occurrence. This article discusses how b2b […]

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Five signs your content marketing plan needs reviewing
Five signs your content marketing plan needs reviewing

If you are in the business of creating B2B marketing content, sooner or later, you need to ask yourself the question: What next? Sure, you have a long-term content plan, but even the best laid plans of mice and marketers often go astray. After all, your content should address current market challenges, and be tailored […]

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How to Market a Product: Five Marketing Lessons to be Learnt from Dating
How to Market a Product: Five Marketing Lessons to be Learnt from Dating

Yesterday, thousands of singles thought about bad dates they have been on and contemplated why they are still single this Valentine’s Day. As I asked various people about their Valentine’s plans, it occurred to me that there are a lot of parallels between good marketing and great dates. In the same way that singles try […]

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Three Reasons Why Content Marketing Works For B2B Sales
Three Reasons Why Content Marketing Works For B2B Sales

There are plenty of people who think content marketing has no place in the B2b marketing repertoire. They think that B2B selling is about matching product features to customer requirements, building relationships through rounds of golf, liberally distributing branded pens and business card holders and attending the annual industry tradeshow. But most B2B marketers and […]

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