Tag: Targeting

Still relying on salespeople for insight? Make win-loss analysis part of your B2B marketing plan

Do many of your sales deals get disqualified because the potential buyer’s budget won’t stretch or your product is a poor fit for their needs? Many marketing and sales teams don’t know and the search for an answer quickly descends into blame-shifting: Marketing won’t admit to generating unqualified leads, salespeople won’t confess to over-promising and […]

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How Web Push Notifications can help drive sales and marketing ROI for e-commerce

Web push notifications are a great new marketing channel to help re-engage your site visitors. This article discusses what web push notifications are and how you can build personalized engagements with users and encourage them to move to the next stage in the purchase cycle.

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Five Basic Rules for Creating Better #B2B Video Content #Marketing Assets

Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…

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Five Big Don’ts For Marketing Strategy

Coming up with effective tactics is crucial and a challenge for most marketers. The wrong tactics can make or break a business. But tactics should not be chosen in isolation -they need to be closely aligned with the overall business goals and strategy. That means careful and strategic planning is a must. There are many facets to a great strategic marketing plan, but before anything else, every marketer should also know the top five don’ts when it comes to creating a marketing strategy.

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New Product Launch
Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. So you’ve studied your audience and found out what they really want or need. Now the only thing left […]

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B2B decision makers
The Death of the B2B Decision Maker: A Marketing Autopsy

It’s the holy grail of B2B Marketing: Getting the attention of the so-called C-suite. Why are marketers so determined to target C-Level executives? Well, if a professional’s job title has ‘chief’ in it, it means they are the decision maker. Or does it? Today’s view of buyer personas in B2B marketing is shaped by Miller-Heiman’s Strategic Selling […]

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This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?
This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?

In B2B marketing, copywriters are often tasked with writing brochures, website copy and emails that convey ‘the strategic value that the product delivers to the enterprise’, or similar. The basic tenet of B2B marketing is that the value relates to the corporate entity, and the user benefits also relate to the business value. For example, […]

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Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?
Marketing Strategy and Plans: Are You Putting The Cart Before The Horse?

All too often, people talk about their marketing strategy, and mention things like thought leadership, lead generation, social media and digital marketing. All of these things are great, but the word strategy is often misunderstood as being the same as a plan, or list of activities. It’s easy to see why: the Oxford Dictionary defines […]

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