Tag: use of humour

Five Basic Rules for Creating Better #B2B Video Content #Marketing Assets

Is your company one of the 50% percent of companies that are already using video content? Great! But are your clips effective sales tools, or are they boring infomercials? You know it’s the latter if they get very few shares, are only watched a couple hundred times, and most viewers quit before they are even halfway through. If you want to create strong video content that will attract a large amount of traffic, improve your search ranking positions and help you become more successful online, you need to know the five basic rules for appealing to a more sophisticated and cynical set of B2B buyers…

More
Perfect – Lucy caught the first flu of the winter. Just in time for next week’s viral #marketing summit. #atwosentencestory
More
4 Seasons of B2B Marketing
The Four Seasons of B2B Marketing – Why Marketing is a bit like Farming

Everyone knows that unlike b2c, b2b marketing has no seasonality, right? Wrong! Here’s the proof:

More
IF poem by All About Good Marketing
Read this IF you want to be a great marketer…

Read the original by Rudyard Kipling here.

More
50 Shades of SEO – Is Search Engine Optimisation Dominating Your Content Marketing?
50 Shades of SEO – Is Search Engine Optimisation Dominating Your Content Marketing?

Obsessions often start with an innocent desire, but then quickly become all-consuming and destructive. This is definitely true of B2B marketers’ passion for search engine optimising their websites to the ninth degree. Yes, inbound leads from prospects already in buying mode are now far more likely to come in via your website than your annual […]

More
What football and marketing have in common
What football and marketing have in common

As I listened to the pundits narrating Belgium’s win against the USA in the World Cup, I got to thinking about the similarities between the beautiful game of soccer and the beautiful art of marketing:                               Marketing is like football, because…. […]

More
This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?
This time it’s personal: Can B2B marketing satisfy the emotional needs of a new generation of B2B buyers?

In B2B marketing, copywriters are often tasked with writing brochures, website copy and emails that convey ‘the strategic value that the product delivers to the enterprise’, or similar. The basic tenet of B2B marketing is that the value relates to the corporate entity, and the user benefits also relate to the business value. For example, […]

More
Do You know this Marketer?
Do You know this Marketer?
More