Tag: valueproposition

The Role of Product Quality and Versatility in Customer Retention

Every business sets out to be successful, but with today’s changing market conditions and demands, retaining customers and achieving overall success is more difficult than ever. So how can companies use their product features to achieve increased customer retention rates and inbound sales enquiries? A seasoned business manager shares his secrets:

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New Product Launch
Quick Marketing Tips for Launching a New Product

Guest post by Zoe Anderson: The launch of a new product is always an exciting time for any business – and one that can be filled with doubt and stress if not carried out the right way. So you’ve studied your audience and found out what they really want or need. Now the only thing left […]

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Merger and Acquisition Marketing Roadmap
Marketing Communications for Mergers and Acquisitions: What Could Go Wrong?

Do you lead marketing for a company that is growing through acquisition? If so, you face a specific set of marketing and communications challenges. The first and foremost of these is that too often, companies involve their marketing departments after the decisions have been made and dates have been set. Yet the transaction is more […]

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Time for A Better B2B Marketing Mix?
Time for A Better B2B Marketing Mix?

Many marketing jobs require that candidates have experience of the ‘full marketing mix’. But how relevant is the marketing mix model for today’s b2b marketer? The traditional 4Ps marketing mix (consisting of product, price, place, promotion) has been used by marketers since the 1960s, but the Harvard Business Review recently carried out a five-year study of more than […]

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